When thinking of a brand that I am loyal to the http://write-my-research-paper-for-me335601.mystrikingly.com first brand that comes to mind is Starbucks. The Starbucks organization has done an amazing job of branding itself as the premiere coffee retailer worldwide. The Starbucks logo is widely recognized and is distinguishable even to non-coffee drinkers. The company has the advantage of commanding premium prices for their products that consumers are happy to pay on a daily, or even more frequent, basis. The ability to charge these premium prices resulted in 13.3 billion dollars in revenue in 2012 (The Wall Street Journal, 2013).
Branding
Oftentimes a successful marketing brand strategy involves consumer education (Grewal and Levy, 2012, p. 303). Starbucks did a great job of educating Americans on the coffee culture and the difference between the drip coffee made in our kitchens and latte’s or Americanos. Starbucks leveraged the consumer’s need to feel like a connoisseur and introduced them to different coffee products from around the globe (Stealing Share, 2013).
Starbucks also did a very good job of making the product very visible.
